Emory French-Folsom

Sr. Web Content Manager

Emory is a marketing wizard!

As a Senior Web Content Manager with over five years at SecurityMetrics, I specialize in enhancing digital experiences through strategic content development and data-driven UX optimization. By managing and redesigning over 40+ product pages and overseeing 100+ landing pages, our team improved user engagement and increased quote requests by 37% through targeted A/B testing. My expertise extends to conducting comprehensive site audits, resolving over 500+ performance issues, and elevating website functionality to align with organizational goals.

Beyond my role at SecurityMetrics, I collaborate with leading tech clients, including HubSpot, as a blog ghostwriter, where I craft high-quality content designed to meet modern SEO standards. My work has empowered brands to boost organic traffic by at least 20% through refreshed content and strategic keyword targeting. A passion for actionable content strategy and seamless user experiences drives my contributions to every project.

Notable works: